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Agency Reporting Automation Kit

Stop rebuilding the same report every Friday. Start running a system.

Built for small marketing agencies and in-house ecommerce teams who spend hours each week manually pulling numbers, formatting client decks, and chasing spreadsheet data. This kit gives you the templates, SOPs, SQL, and AI prompts to automate your entire reporting workflow — no data engineering background required.

Who this is for

1

Marketing agency owners managing 3–15 client accounts who spend too many hours on reporting

2

In-house ecommerce marketing managers who need clean, repeatable weekly performance reports

3

Marketing analysts who want standardized templates and KPI definitions before building dashboards

What's included (11 files)

Implementation Playbook
Agency Reporting Command Center
Looker Studio Dashboard Blueprint
Weekly Client Reporting SOP
Campaign Performance QA Checklist
AI Insight Prompt Library
BigQuery SQL Starter Pack
Client Report Deck Template
Client Email Templates
Walkthrough Video Script and Facilitation Guide
License Readme and Product Use Guide

What problem does this solve?

Without the kit

You spend 3–5 hours every Friday pulling campaign data from GA4, Ads, and Shopify — then manually formatting the same deck, answering the same questions, and hoping the numbers agree.

With the kit

With the Agency Reporting Automation Kit, your weekly report runs in under 15 minutes. A dashboard that updates itself, a SOP your team follows, and AI prompts that write your commentary.

How to implement it

1

Install the KPI dictionary

Set up the GA4 KPI dictionary and align your agency on metric definitions. Takes 1–2 hours.

2

Deploy the Looker Studio template

Connect your GA4 property to the dashboard blueprint. 30–60 minutes per client account.

3

Standardize your UTM taxonomy

Use the UTM governance template to eliminate tagging inconsistencies across campaigns and accounts.

4

Run your first automated report

Follow the Weekly Client Reporting SOP. Most teams produce their first clean automated report within one business day.

Frequently asked questions

Expected outcomes

Cut weekly reporting time from hours to minutes
Deliver consistent, professional reports to every client on schedule
Build a repeatable reporting foundation your whole team follows

Agency Reporting Automation Kit

Instant secure download after payment. Lifetime access — updates are included.

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