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AI-ready reporting systems for agencies & ecommerce teams
Stop rebuilding client reports from scratch.
Install one reusable reporting system your agency can run every week. You get the KPI standards, dashboard blueprints, SQL starters, QA checklists, and AI workflows that turn messy GA4, Ads, and Shopify data into client-ready reports, without hiring a full-time data engineer.
One-time payment·Instant digital delivery·Secure Stripe checkout·14-day money-back guarantee
Built for GA4, Google Ads, Shopify, BigQuery, Looker Studio, SQL workflows, and AI-assisted reporting.
Built by a team of data engineers and analysts who build reporting systems for a living.
What you get inside
The reporting system, in one download
Built for agency owners and ecommerce teams managing 3-15 client accounts.
- KPI Dictionary
- Looker Studio Dashboard Blueprint
- Weekly Reporting SOP
- BigQuery SQL Starter Pack
- AI Insight Prompt Library
- QA Checklist
- Client Report Deck Template
Built for modern reporting stacks
GA4BigQueryLooker StudioGoogle AdsShopify AnalyticsStripeSQLdbtAI WorkflowsData QAExecutive ReportingUTM Governance
The real problem
Your reporting isn't broken because you lack dashboards. It's broken because there's no system.
You don't have a dashboard problem. You have a reporting operations problem - your data scattered across GA4, Ads, Shopify, Sheets, and CRMs, every report rebuilt by hand, every metric defined a little differently.
Adding another dashboard tool doesn't fix that. A repeatable system does.
Quick gut check: on a scale of 1-10, how repeatable is your client reporting right now? If it isn't a 9, the gap isn't your tools - it's the system underneath them.
- ✕It's Friday and someone is still rebuilding the weekly client deck by hand.
- ✕A client asks why two numbers don't match - and you don't have a clean answer.
- ✕Clients look at a dashboard full of charts and still ask, "so what does this mean?"
- ✕Onboarding a new account into reporting takes days, not hours.
- ✕One person 'knows how the report works' - and that's a single point of failure.
- ✕AI summaries read like noise because the data underneath is messy.
The hidden cost
Manual reporting quietly reduces your agency margin.
Every hour spent pulling numbers, formatting decks, and reconciling platforms is an hour not spent on strategy, retention, or new business. It rarely shows up on an invoice, but it shows up in your margin.
Move the sliders to your reality. A reusable system doesn't make reporting disappear - it removes the repetitive rebuild so the same work doesn't happen from scratch every week.
Estimate your reporting tax
6
4h
$/ hour
24
hours / week on reporting
1,152
hours / year (~29 full work-weeks)
$86,400
in reporting labor per year - your full-time reporting tax, before strategy even starts.
Illustrative, based on your inputs. Actual time and cost depend on your stack, data quality, and how much you standardize first.
Replace the reporting tax with a reusable system →
One-time $99 · 14-day money-back guarantee · instant download.
The MB Data Automation framework
The Agency Reporting Maturity Model
Every agency's reporting sits at one of four stages. Knowing yours tells you exactly what to fix next - and what "good" looks like one stage up. It's the lens behind everything we build.
Stage 01
Manual
Every report rebuilt from scratch; one person holds it together.
Stage 02
Fragile
Templates exist but break under pressure; numbers disagree.
Stage 03
Scalable
Standardized dashboards and a SOP your whole team follows.
Stage 04
AI-ready
Structured, clean data flows source-to-insight; AI tools read it without cleanup.
Most small agencies sit between Manual and Fragile. The free scorecard maps you to your exact stage across 6 dimensions - and shows the gap to Scalable and AI-ready.
Find your stage →The mechanism
Meet the Agency Reporting OS
Not another tool - a reusable operating system for client reporting. Seven components that turn one-off reports into a repeatable process your whole team can run and scale across accounts.
01
KPI dictionary
One agreed definition for every metric - sessions, ROAS, CAC, revenue - so numbers mean the same thing across every client and platform.
02
Data intake checklist
A repeatable onboarding for each new account: which sources to connect, how to tag UTMs, and what "ready to report" looks like.
03
SQL & data-modeling blueprints
BigQuery starter queries and dbt-style model patterns that turn raw GA4, Ads, and Shopify exports into clean, query-ready tables.
04
Data QA checks
Structured validation rules that catch broken joins and mismatched numbers before a deck ever reaches a client.
05
Dashboard structure
A Looker Studio dashboard blueprint and a consistent layout you reuse across accounts instead of rebuilding from scratch.
06
AI insight workflows
A tested prompt library that reads your structured data and drafts narrative summaries, anomalies, and recommendations.
07
Client-ready documentation
SOPs, report deck and email templates, and a use guide so the whole team runs the system the same way - every week.
Inside the system
See what you're actually getting
Preview of the included assets. These are stylized previews of the kit's structure, not screenshots - tap any asset to see what it does.
Previews illustrate structure and intent. Final assets are delivered as editable files (Sheets, Looker Studio, SQL, and docs). See the full file list →
Capabilities
What we deliver
Six areas where MB Data Automation templates, SQL, and AI workflows replace manual effort and improve reporting quality.
Reporting Automation
Replace manual weekly decks with automated dashboards and structured data pipelines that update on schedule.
Marketing Analytics
Standardize KPI definitions, UTM taxonomy, and cross-platform campaign measurement across all client accounts.
Data Quality
Validate, audit, and trust your data before it reaches a client deck or executive summary through structured QA frameworks.
Automated Operations
Structure your campaign data so AI tools can generate insights, narrative summaries, and recommendations automatically.
BigQuery / SQL Enablement
Design production-grade schemas, write modeled SQL queries, and build analytics tables your whole team can query with confidence.
Executive Reporting
Turn structured analytics data into boardroom-ready summaries, visual decks, and client-facing dashboards on schedule.
How it works
From scattered data to a structured reporting system
Five steps that take your agency from manual reporting chaos to an AI-ready operating system - using the templates and tools inside the kit.
01
Standardize KPIs
FoundationDefine what sessions, conversions, ROAS, and revenue mean for your agency and each client. One agreed-upon KPI dictionary before any data flows.
02
Structure campaign data
Data layerConnect GA4, Google Ads, Shopify, and Stripe into a consistent BigQuery schema with clean UTM taxonomy. Data that agrees across all platforms.
03
Automate weekly reporting
AutomationReplace manual deck-building with Looker Studio dashboards and Sheets trackers that update automatically. Reports that build themselves.
04
Generate AI-assisted insights
AI layerFeed structured campaign data into a tested AI prompt library that extracts narrative summaries, surfaces anomalies, and writes recommendations automatically.
05
Present executive-ready summaries
DeliveryDeliver polished client decks and boardroom-ready summaries generated from your data pipeline - not from memory, not on Friday afternoon.
No more shelfware
You've bought reporting templates before. Maybe you never opened them again.
Most kits are a folder of files you are left to figure out. This one is built to get installed: a single playbook tells you exactly which file to open and in what order, so you ship a real report fast instead of filing it away for “later.”
01
Open the Quick Start
Not 21 files at once. One short guide points you to the first few things to set up - so you are never staring at a folder wondering where to begin.
02
Ship your first standardized report
Install the KPI dictionary and the Looker Studio dashboard blueprint into one client account, and run a real, repeatable report from it.
03
Roll it out across clients
Reuse the same system on every account, on your own schedule. The Implementation Playbook (and the 90-day roadmap in Pro) sequences the rest.
And if it is not a fit, the 14-day money-back guarantee means the only thing you risk is the time it takes to read it.
Get the Standard Kit - $99Data Automation Systems
Choose your system
Instant-download digital systems for marketing teams that need to automate reporting without an engineering hire.
Standard gets your reporting organized. Pro turns it into an analytics operating system.
A full-time data engineer runs into six figures a year. These are one-time systems you install and own - no salary, no retainer.
Instant secure download
One-time payment - no subscription
Lifetime updates included
Templates, SOPs, SQL, AI prompts
Standard
Data Automation System
The fastest way to standardize agency reporting.
$99One-time payment
Includes
- Implementation Playbook
- Agency Reporting Command Center
- Looker Studio Dashboard Blueprint
- Weekly Client Reporting SOP
- Campaign Performance QA Checklist
- AI Insight Prompt Library
- BigQuery SQL Starter Pack
- + 4 additional files
Pro
Advanced Analytics OS
For teams ready to build a production analytics data layer.
$249One-time payment
Includes
- Everything in Standard (12 files)
- Pro Implementation Guide
- BigQuery Schema Templates + dbt Examples
- Data QA Checklist and Rules
- Dashboard Audit Scorecard
- Executive Summary Deck Template
- 90-Day Implementation Roadmap
- + 3 more Pro files (21 files total)
Custom
Implementation Engagement
End-to-end engineering, documentation, and handoff.
CustomBy written agreement
Includes
- Discovery & infrastructure audit
- Custom pipeline design and build
- BigQuery or Snowflake data modeling
- Dashboard and reporting architecture
- Data quality monitoring
- Full documentation and team handoff
✓ 14-day money-back guarantee✓ Instant download✓ One-time payment, no subscription✓ See a free sample first
Digital products are non-transferable templates and tools for your own implementation. They are not custom consulting unless separately purchased as a Custom Engagement. Refund policy
Built for
Who uses MB Data Automation
Designed for lean teams that want enterprise-quality reporting without an enterprise-scale data engineering department.
◈
Small marketing agencies
Managing 3-15 client accounts and spending too many hours on weekly reporting. Use the kit to standardize, automate, and scale your reporting operation.
GA4 · Google Ads · Looker Studio · Client Decks
◉
Ecommerce operators
In-house marketing teams that need clean, repeatable performance data from GA4, Shopify, and Ads - without building a data engineering team.
Shopify · Stripe · GA4 · Ads Attribution
◐
Lean data teams
One or two analysts supporting a full marketing organization who need scalable SQL frameworks, data QA tools, and automation-ready data structures.
BigQuery · SQL · dbt · Data QA · AI Workflows
○
Founders & operators
Running data-forward businesses who want automated reporting infrastructure and executive summaries without a full analytics hire.
Executive Reporting · AI Insights · KPI Standards
Honest framing
What this is not
- ✕A generic SQL course
- ✕A dashboard gallery to copy
- ✕A magic AI button
- ✕A full custom data warehouse
✓What it is
A reusable reporting system foundation - the templates, SOPs, blueprints, QA checks, and AI workflows a lean team uses to standardize reporting and deliver it on schedule.
Why MB Data Automation
Built by a data team. For teams that can't hire one.
MB Data Automation LLC is a data engineering studio specializing in marketing analytics, reporting automation, and cloud data infrastructure for agencies and ecommerce teams.
The Agency Reporting Automation Kits are built by our team of data engineers, analysts, and marketing operators - led by Mauricio Benegas, an analytics engineer with eight years building GA4, BigQuery, Google Ads, Shopify, and Looker Studio reporting across agencies, ecommerce brands, and marketing teams.
Every kit is the actual templates, SOPs, and SQL patterns the team uses in real client work - the output of a data engineering operation, without the cost of a full-time hire.
Stack used in production
BigQueryGA4Looker StudioGoogle AdsShopifyStripeSQLdbt patternsAI prompt engineeringGoogle Sheets
MB Data Automation LLC is a Wyoming-registered LLC. All consulting and digital product services are technical in nature. We do not provide financial, legal, tax, or investment advice. Contact: hello@mbdataautomation.com
01
Built from real marketing analytics work
Every template, checklist, SQL example, and AI prompt in the kit was built and validated in real marketing data environments - not assembled from theory or generic frameworks.
02
Practical tools, not abstract methodology
The kit gives you working assets you can deploy to your GA4 account, BigQuery project, or Looker Studio on day one. No philosophy. No multi-week onboarding.
03
Works with your existing tools
Designed around the tools small marketing teams already use: GA4, Google Ads, BigQuery (free tier), Looker Studio, Google Sheets, and AI prompt libraries.
04
No fake testimonials or inflated claims
No invented client logos. No fabricated case studies. No award badges. This is a digital product built by a working data and analytics team and sold on clear, honest terms.
Buy with confidence
Try it with the risk on us
You can see exactly what you are getting before you pay - and if the kit is not a fit, you have 14 days to get every cent back. The only thing you are risking is the time it takes to read it.
14-day money-back guarantee
Full refund within 14 days for any reason - even after you have downloaded the files. No forms, no hoops.
See it before you buy
Inspect real pages from inside the kit and take the free maturity scorecard first. No guessing what you are getting.
Instant, secure delivery
Your download links appear immediately after checkout and arrive by email - no waiting on a human to send anything.
Lifetime access, no subscription
Pay once and keep it. When a file is updated, you get the latest version at no extra cost.
Secure Stripe checkout
Payments are handled by Stripe. Card data never touches our servers.
Honest terms, real team
No fake testimonials, no inflated claims, no invented logos. A registered Wyoming LLC built by a working data team.
Questions
Before you choose a kit
The questions agencies and ecommerce teams ask most. Each product page has its own detailed FAQ too.
Still deciding? Take the free Reporting Maturity Scorecard →
Get started
Start with the Standard Kit. Upgrade when you need the full reporting operating system.
Both kits are instant downloads - one-time payment, no subscription. Most teams stand up their first standardized report within a day or two of installing it.
Time savings depend on your stack, data quality, and implementation. The kit reduces repetitive reporting work by standardizing the system first.
Need a custom build? Request a custom implementation engagement →
Not sure which level is right? Take the free Reporting Maturity Scorecard first
Built by a data & analytics team from real client reporting work - not theory.
Our engagement process
01
Discover
Understand your data challenges, stack, and goals
02
Design
Architect the right solution and scope it in writing
03
Automate
Build, test, and orchestrate your data workflows
04
Handoff
Document, train, and transfer full ownership to your team
Contact
Ready to automate your data workflows?
Fill in the form or email us directly - we respond within one business day.
Entity
MB Data Automation LLC
Wyoming LLC · United States